Who stays behind iuvo? Get to know MFG

Management Financial Group (MFG)

MFG is a constantly evolving fintech ecosystem, which operates in 6 countries in Europe. The companies that are part of the Group develop successful business models in the field of consumer lending, financing of SMEs and medium-sized corporate clients, digital lending, payment services, and other alternative financial products and services. Providing access to financial services of large groups of people who deserve a better chance in live is the successful strategy for the growth of the financial institutions in the Group, which at the moment include over 20 companies with more than 450 offices and over 8300 employees and credit consultants. Besides iuvo, in the Group’s portfolio are brands like Easy Credit, Biala Karta (White Card), Viva Credit, Fintrade, Prospect Capital, and others. The plans of the Group for the near future include offering new fintech solutions for individuals and businesses, and the ongoing expansion on international markets, headed by USA, Mexico, and India.


Stanimir Vasilev and Nedelcho Spasov are majority shareholders and head the Board of Directors of Management Financial Group (MFG). They have been in the businesses for over 18 years now and are driven by the belief that every person must have access to financial services, as well as education and healthcare. They entrepreneur spirit is the leading factor in the culture of the companies in the Group. Together they found Easy Asset Management AD (a.k.a. Easy Credit) in 2005. Stanimir has graduated in Electronic technologies and Microelectronics at the Technical University of Sofia, and then Finance at UNWE Sofia. Nedelcho has a master’s degree in Economics and Industry Management at UNWE Sofia. Both of them have a master’s degree of Business Administration at INSEAD.

Originators on iuvo, part of MFG

Easy Credit is founded in 2005 and it has been a reliable partner to hundreds of thousands of people throughout the years. The company is an innovator in the field of consumer lending with a specific business model that includes lending the money at the home of the client. The mission of the company for providing a responsible and transparent, fast and easy lending remains unchanged to date. In the base of the success of Easy Credit, there are ethical values, high moral and responsibility to the client.
The strong competitive advantage of the company is namely in the possibility to serve their clients personally and fast, including online. Easy Credit is among the most famous brands for consumer lending in Bulgaria today, with a national level of recognition of 75%.

Viva Credit is one of the well-established credit companies in Bulgaria since 2012. The non-bank financial institution for consumer lending works with a network of offices and partner locations in the entire country. The company strictly follows their principles for professionalism and quickness in providing high-quality financial services to their clients. The diversity of financial products and the possibility for a mortgage loan give Viva Credit a competitive advantage on the market. The experts of the company insist on being in-check with the new technologies and encourage online lending by providing their clients with an easy-to-use platform.

iCredit is the brand under which the Group’s division for home-collected loans operates abroad. The convenience for the clients is that they receive the money fast and directly at their home, or at another convenient address for them. The company in Romania is founded in 2011, and the one in Poland – in 2014.
Since its launch to date, iCredit Romania is one of the most popular companies for fast credit services in Romania. The business model of iCredit consists of the direct contact when doing the scoring, signing the contract, receiving the loan, and collecting the installments happens at the home of the client in a convenient time for them. This way more trust is built and a better connection between the client and the credit consultant. In the base of the company’s mission stays the responsible and informed lending, and namely, this is the reason tens of thousands of people trust them for their everyday financial needs.
The mission of iCredit Poland is to help its clients with their temporarily financial difficulties by providing them fast and responsible lending. The goal of the lender is to become the go-to company when consumers need solutions to their financial difficulties. The company provides consumer loans by an individual approach to tens of thousands of loyal clients.

Access Finance offers a wide variety of accessible credit products. The leading one of them – Biala Karta (White Card), is an absolute leader in the non-bank credit card sector on the Bulgarian market.
The company is founded in 2013, led by the idea to offer an accessible and convenient product with transparent terms. Biala Karta is for everybody in order to have whatever they want, wherever they want. Besides the physical card, there is a digital version as well.
Thanks to the constant investments in innovative technological solutions, Access Finance offers an impeccable client service to its over 150 000 satisfied clients.

AXI Card companies are part of the business of Access Finance and are the brand under which Access Finance operates on the international markets. Two of the companies – those in Romania and Spain, are originators on iuvo.
AXI Card Romania is the largest non-bank financial institution in the business with credit cards on the Romanian market. The company was founded in 2015 and is entirely oriented in the segment of online consumer lending. Their credit card provides access to the approved credit limit of the client anywhere in the world.
AXI Card Spain is founded in 2020 and following its main principles, it is among the highest-rated non-bank financial institutions in the business with credit cards on local level. It attracts its clients with accessible, innovative and flexible services, and their excellent customer service helps build trust and loyal partnerships.

M Cash is founded in 2014 and is the first online financial company in North Macedonia. Innovator that changes the landscape of the market of financial services in the country by offering a better alternative to the traditional ways of financing. M Cash is a leader in the sector of micro financing on local level and offers a wide variety of products in the field of consumer and business lending. The company is one of the founders of the Association of Financial Companies of North Macedonia (AFD).

Benefits for the investors

By investing in loans of MFG companies, investors choose extensive experience, hard work and consistency. For over 18 years, the people that head MFG prove that they can successfully manage and grow a business by overcoming all challenges on their path. With flexibility and adaptability to the changes of the market, they continue the expansion of the Group, led by their values for humanity, innovativeness and responsibility in the business.

MFG provides group guarantee for all investments in loans of Easy Credit, Viva Credit, iCredit, Access Finance, AXI Card, and M Cash.

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