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Mint Credit is the new name of SN Finance. The reason for the rebrand is to align with their expanded vision and enhanced offerings. The company has evolved significantly over the years because of their commitment to stay ahead of market trends and providing more value to their customers. Mint Credit is expanding in offering insurance, loans, and travel packages, which they wish to sell under the same name in one place (one stop shop). This transformation will allow them to create stronger connections with their customers, reach new audiences, and ultimately, grow together as a company.
The FinTech sector is dynamic and constantly developing. The pace of technological changes requires forward thinking. Therefore, Mint Credit has launched their own mobile application – Mint app. It allows the users fast, safe, and completely personalized access to financial services, without unnecessary complications and bureaucracy.
In 2024, Mint Credit successfully adapted to changes in the Law on Financial Companies, which brought more restrictive measures. The innovative company continued the multi-year trend of profitable operations, achieving a positive financial result – €0.96М before tax and €0.79M net profit, which is an increase of 13% compared to 2023.
During 2024, Mint Credit achieved significant growth in lending activity, with over 30,000 loans distributed with a total value of €17M. The growth reflects the successful implementation of the strategic priorities defined at the beginning of the year, with an emphasis on expanding the loan portfolio, diversifying products and strengthening the market position. Compared to 2023, the increase in the number of loans issued amounted to 99.99%, and the growth in total value reached 59.4%, which is the result of active management of sales channels, technological investments and a greater presence in the field.
Key factors for the achieved success were expansion of sales network, digitalization of the process, focus on consumer and mortgage loans, enhanced credit analysis and risk management. Other key activities were redesign and optimization of existing credit products, marketing and educational campaigns to familiarize the clients with the benefits of the services, loyalty programs and attracting new clients, human capital development.
Read the full audited report of Mint Credit HERE and their new presentation HERE.
