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In 2024, Viva Credit strengthened its position as one of the leading companies in the non-bank lending market in Bulgaria. The company, part of MFG, continues to develop its business model focused on fast consumer loans, achieving impressive financial results last year. The combination of a growing loan portfolio, improved operational efficiency and controlled debt made 2024 one of the strongest years for Viva Credit.
The company continues to invest in improving the customer experience, focusing on speed, flexibility and transparency in lending. Thanks to effective process management and increased collection of receivables, the company was able to increase its revenues and improve the quality of the portfolio.
Net profit reached €3.71M, which is an increase of 185% compared to the previous year. Thus, the net margin reached 20.3%, a level typical of highly profitable non-bank institutions. Profitability indicators improved significantly. Return on equity (ROE) reached 47.4%, more than double the 18.7% in 2023. Return on assets (ROA) also increased from 12.04% to 26.8%. These values are significantly above the industry average and show that Viva Credit is effectively utilizing both equity and borrowed capital.
See the full audited report of Viva Credit for 2024 HERE.
